New York Fashion Week is usually a whirlwind of trends and spectacle, but this season, two Venezuelan designers turned the runway into something far more urgent. Idolfredo Hernández and Juan Francisco Cabello, the creative duo behind the brand Idol José, presented Latidos bajo los escombros—a collection that channels the grief and resilience of a nation reeling from a devastating seismic doublet.
The earthquakes that struck Venezuela left thousands dead and countless homes in ruins, and for Hernández and Cabello, silence was not an option. Their latest work is a direct response to that tragedy, transforming the global stage of Latin American Fashion Designers shows into a loudspeaker for humanitarian aid. As the lights dimmed in the Big Apple, the message was clear: fashion can be a form of protest, a memorial, and a plea for solidarity.
A wardrobe of mourning and hope
The collection is steeped in symbolism. Earthy browns evoke the soil that now covers so many victims, while black speaks to the absence of joy that hangs over the country. Gold, however, cuts through the darkness—a nod to the unbreakable spirit of the Latino community. The designers worked with leather and wool, crafting jackets and bags that feel both timeless and androgynous, as if to say that grief and strength know no gender.
Hernández explained that the goal goes beyond aesthetics. “We want people to understand the vulnerability we face,” he said. “This is not just about clothes; it’s about raising awareness and asking the world not to forget Venezuela.” The runway, in this sense, became a space for denunciation, where each garment carries the weight of a story.
For Cabello, the personal is political. “We carry the pain of our people with us,” he noted. “Every stitch is a memory, every silhouette a tribute to those we lost.” The designers hope that by bringing this collection to New York, they can mobilize resources and attention for the thousands of families still struggling to rebuild.
Art as a bridge for solidarity
This is not the first time Idol José has used fashion to address social issues, but Latidos bajo los escombros feels particularly urgent. The official death toll continues to rise, and the humanitarian crisis shows no signs of abating. By presenting in New York, Hernández and Cabello are ensuring that the world’s gaze remains fixed on Venezuela, even as other headlines compete for attention.
The response from the audience was palpable. Attendees, many of them part of the Latino diaspora, were moved by the fusion of art and activism. “It’s rare to see fashion that speaks to our reality,” said one guest. “This collection is a reminder that our roots stay with us, no matter where we are.”
The designers’ commitment to their homeland is unwavering. They see their work as a bridge between the runway and the rubble, between the glamour of New York and the grit of Caracas. As they put it, “The homeland beats strongly abroad,” and through their art, they are mobilizing consciences and proving that international solidarity is essential to rebuilding a future.
For those who missed the show, the message is still clear: Venezuela needs help, and the Latino community is not staying silent. As the fashion world moves on to the next trend, Hernández and Cabello hope their collection lingers—not just as a piece of art, but as a call to action.
In a season where many designers chase commercial success, Idol José has chosen to chase meaning. And in doing so, they’ve reminded us that fashion, at its best, can be a force for change.


