When Becky G first stepped into the music industry as a teenager, she quickly learned that her identity would be questioned. Born in Los Angeles to Mexican-American parents, she was told she wasn't Latina enough for some, and too Latina for others. But instead of letting those doubts define her, the singer turned them into fuel for her rise.
Speaking after receiving the Global Impact Award at Billboard's Women in Music event, Becky G reflected on how those early challenges shaped her. "I used to think I had to pick a side," she said. "But now I know that being bicultural is my superpower." The 27-year-old artist has made a career out of embracing both English and Spanish, moving seamlessly between pop, rap, and regional Mexican music.
From garage beginnings to global stages
Becky G's journey started in her grandfather's garage in Inglewood, California, where she recorded her first songs at age 14. Those humble beginnings taught her resilience, but also exposed her to the pressures of an industry that often wants artists to fit into neat boxes. "People would say, 'You're not Mexican enough, you're not American enough,'" she recalled. "But my family always reminded me that my roots are my strength."
Her mother and sister played a crucial role in that lesson. They showed her that respect and authenticity matter more than any label. "My mom and my sister taught me that your worth isn't about pleasing everyone," Becky G said. "It's about staying true to who you are." That grounding helped her navigate the anxiety and control issues she faced early in her career, learning to let go and enjoy the present.
That philosophy now extends to her work with other women. Becky G has collaborated with artists like Karol G, Natti Natasha, and Tokischa, and she's been vocal about the importance of female solidarity in a competitive industry. "We're not here to tear each other down," she said. "We're here to lift each other up."
A new chapter: 'Baraja Bendita' and beyond
Her latest project, Baraja Bendita, is a testament to that vision. The album blends corridos, pop, and hip-hop, reflecting her dual heritage and her love for the music she grew up with. "This album is a love letter to my culture," she said. "It's for every kid who grew up between two worlds."
The Global Impact Award is a recognition of her influence beyond music. Becky G has used her platform to support immigrant communities and Hispanic students, partnering with organizations that provide scholarships and resources. "Success doesn't mean anything if you don't share it," she said. "My community raised me, and I want to give back."
Her advocacy has also extended to fashion and film. She recently launched a denim collection with GUESS, reviving 2000s styles, and she's set to make her film debut alongside Tokischa in House of Guerrero. These ventures show that her creativity knows no borders.
For Becky G, the journey from doubt to empowerment is ongoing. "I'm still learning," she admitted. "But I'm proud of the woman I've become, and I hope my story inspires others to embrace their own identity."
As she continues to break barriers, she remains a powerful voice for the Latino community, proving that authenticity is the most potent tool an artist can have. Her story is a reminder that our differences are not weaknesses, but the very things that make us unique.
For more on Becky G's thoughts on Spanglish and heritage, check out her earlier interview. And for a look at her fashion line, see the GUESS B collection.
