Becky G is bringing the early 2000s back to your closet. The Mexican-American singer has teamed up with GUESS to launch the B Jean collection, a line that revives the low-rise jeans that defined a generation. With a slim bootcut silhouette that hugs the body before flaring out at the hem, the collection reimagines Y2K style for today's fashion-forward crowd.
The B Jean line is more than a throwback—it's a statement. For Becky G, slipping into these denim pieces is about confidence. "When I put on a pair of low-rise jeans, I feel like I can take on the world," she said in a press release. The collection is designed to be versatile, easily transitioning from a casual daytime look with sneakers and a basic tee to a night-out outfit paired with heels and a fitted crop top.
Two fits, endless possibilities
GUESS is offering two distinct takes on the low-rise trend. The B Jean Low Rise stays true to the classic 2000s spirit, available in timeless shades like Fireside Dark, Fireside Mid, and the iconic Re-Life Black. For those looking for something a bit more unique, the B Jean Panel adds a triangular side seam in the Fireside Mid wash, giving a nod to vintage collectors while keeping things current.
The mix of light and dark washes means these jeans can be styled in countless ways. Whether you're channeling a chola aesthetic or going for a sleek, modern vibe, the B Jean collection offers flexibility that honors both the past and the present.
Becky G has always been open about her love for fashion and its connection to her identity. In interviews, she's emphasized that style is about expressing who you are, not following trends blindly. This campaign is an invitation for young Latinos to experiment with their look while staying rooted in their culture.
The B Jean collection is now available at select GUESS stores and online. It's a reminder that 2000s fashion isn't just a nostalgia trip—it's a foundation for what's next in street style. As Becky G puts it, "Low-rise jeans are back, and they're here to stay."
For more on Becky G's ventures, check out her film debut alongside Tokischa and the collaboration fans have been waiting for.
