Bad Bunny is back with another chapter in his Adidas partnership, and this time he's bringing some familiar faces along. The Puerto Rican superstar has unveiled the next iteration of his BadBo sneaker franchise, and the campaign is a love letter to Latino culture in the United States.
The new drop introduces the BadBo 1.0 and BadBo 1.1, two silhouettes that draw directly from the island's natural beauty. But what really sets this release apart is the star-studded lineup behind it: Toñita, the beloved founder of Brooklyn's Caribbean Social Club, and Kiké Hernández, the Los Angeles Dodgers infielder who just won another World Series ring.
Toñita has been a pillar of Puerto Rican culture in New York for decades, and her presence in the campaign feels like a nod to the generations who kept the island's traditions alive far from home. Hernández, a Mexican-Puerto Rican ballplayer, represents the crossover between sports and streetwear that defines so much of Latino identity today.
The campaign also includes Olympic medalist Jackie Joyner-Kersee, skateboarder Tyshawn Jones, and South Korean shooter Kim Ye-ji, but the heart of it is clearly the Latino connection. It's a celebration of how our roots travel, adapt, and thrive across borders.
Design details inspired by Puerto Rico
The BadBo 1.0 comes in a palette of Grey Three, Cloud White, and Orbit Grey, meant to evoke the shifting skies before a tropical rainstorm. Layered leather and suede give it a premium feel, and it's priced at $160.
The BadBo 1.1, on the other hand, takes a lower profile with warm tones of Simple Brown, Feather Grey, and Sandy Pink, mimicking a Caribbean sunset. Its wave-like overlays and retro T-toe details make it a more casual option at $120.
Both designs stay true to the aesthetic Bad Bunny has built with Adidas: bold, textured, and unmistakably Caribbean. They're not just sneakers; they're wearable pieces of the island's landscape.
Release date and how to buy
Mark your calendars for November 12, 2026. That's when the BadBo 1.0 and 1.1 will drop globally. The primary way to secure a pair is through the Adidas CONFIRMED app, where early registration opens ahead of the release. Select retailers and the Adidas website will also carry them, but if history is any guide, these will sell out fast.
This launch comes on the heels of Bad Bunny's recent nominations at the HEAT Latin Music Awards, where he continues to dominate alongside artists like Karol G. His influence extends beyond music into fashion, and this collaboration is proof that his cultural footprint keeps growing.
For fans who want to see how the campaign came together, the visuals are already circulating on social media, featuring Toñita and Hernández in settings that feel both intimate and iconic. It's a reminder that Latino culture isn't a monolith—it's a mosaic of stories, and this sneaker drop tells a few of them beautifully.
If you're looking to add these to your collection, be ready. The BadBo line has become a staple for sneakerheads and Bad Bunny fans alike, and this release is shaping up to be one of the most anticipated of the year. Whether you're drawn to the storm-inspired 1.0 or the sunset-hued 1.1, there's a pair that speaks to your connection to the island.
And if you're curious about other cultural moments, check out our autumn listening list featuring Bad Bunny, Rosalía, and Kali Uchis. Or dive into Rauw Alejandro's upcoming film role—another Latino star crossing into new territory.
For now, the countdown to November 12 is on. Set your alarms, download the app, and get ready to grab a piece of Puerto Rico, one sneaker at a time.
