Juan “El Creativo” Rentería, the Mexican creative director and floral artist based in Los Angeles, is taking his distinctive vision on the road with Taller de Flores 2026, a tour that fuses botanical design with cultural storytelling. The workshops, which begin June 27 in Montebello, California, and continue through Monterrey, Mexico City, Bogotá, Chicago, New York, and Austin, are designed not just to teach technique but to help participants explore their own roots through flowers.
From Bruno Mars to Bogotá: A Creative Journey
Rentería has built a reputation for transforming spaces into immersive experiences. He has collaborated with Bruno Mars for an exclusive Los Angeles pop-up and with Kali Uchis for her Orquídeas release party, as well as with luxury brands like Neiman Marcus and Don Julio. But with Taller de Flores 2026, he wants to go beyond high-profile events and create a space where everyday creatives can find their own voice.
“I want people to trust their artistic instincts,” Rentería said in a statement. “This is about connecting with your heritage and expressing it through nature.”
The tour reflects a growing trend in Latin America and the diaspora: using art as a tool for identity exploration. In cities like Bogotá and México City, where floral traditions run deep, the workshops offer a contemporary twist on age-old practices.
Where Art and Identity Meet
Each session of Taller de Flores 2026 is designed as a hands-on experience. Participants learn to work with bold compositions and unexpected textures, guided by Rentería’s philosophy that floral design is a form of personal and cultural expression. The tour also serves as a meeting point for Latino creatives from different backgrounds, fostering a sense of community that Rentería says is essential.
“We’re not just arranging flowers,” he explained. “We’re telling stories about where we come from and where we’re going.”
The visual campaign, photographed by Thalia Gorches, captures the essence of this approach: vibrant, authentic, and deeply rooted in Latino aesthetics. For those who can’t attend in person, behind-the-scenes content will be shared on digital platforms, including Instagram, where Rentería’s studio, @elcreativo.la, regularly posts work.
The tour’s timing also aligns with a broader cultural moment. As Latino artists gain visibility globally—from Bad Bunny’s recent meeting with Pope Leo XIV in Madrid to Zendaya’s fashion campaign shot at Morelos Cultural Center—Rentería’s project adds a tactile, intimate layer to the conversation. It’s a reminder that creativity can flourish in any medium, from music to flowers.
For those interested in attending, tickets and details are available through Rentería’s social channels. The tour kicks off at Cuarto Central in Montebello, California, on June 27, and wraps up in Austin on July 29. Whether you’re a seasoned florist or a curious beginner, Taller de Flores 2026 invites you to bloom on your own terms.
