The countdown to one of the biggest nights in Latin entertainment has begun. Premios Juventud 2026 will take place on September 3 at the Starlite Auditorium in Marbella, Spain, bringing together the most influential artists from across the Americas and the diaspora. Organized by Univisión and Las Estrellas as part of TelevisaUnivisión, the awards celebrate not just music but also acting, digital content, and social impact. This year, the competition is fiercer than ever, with a diverse slate of nominees reflecting the richness of our cultures.
Mexican singer-songwriter Carín León leads the pack with nine nominations, thanks to the massive success of his recent projects. Close behind are Colombian artist Beéle and Puerto Ricans Kany García and Rauw Alejandro, each with seven nods. The list also includes heavyweights like Shakira, Karol G, Eladio Carrión, and Farruko, ensuring a tight race across all categories. For a deeper look at how these awards have evolved, check out our piece on Premios Juventud crossing the Atlantic.
Key Categories and Nominees
The awards span urban, pop, regional, and tropical genres, highlighting the breadth of Latin music. In the Female Premios Juventud Artist category, global stars like Shakira, Karol G, Kany García, Aitana, Rosalía, Anitta, and Young Miko are vying for the top spot. On the male side, Carín León, Bad Bunny, Rauw Alejandro, Maluma, Romeo Santos, Quevedo, and Xavi represent the best of male talent.
Regional Mexican music gets its due in the Best Mexican Music Album category, with Christian Nodal's ¿Quién + Como Yo?, Fuerza Regida's 111xpantia (Deluxe), and Grupo Frontera's Lo Que Me Falta Por Llorar among the contenders. Tropical rhythms shine in the Best Tropical Album category, featuring Better Late Than Never by Romeo Santos & Prince Royce, El Último Baile by Silvestre Dangond & Juancho De La Espriella, and El Último Disco Vol.1 by Carlos Vives. The OMG Collaboration category includes Burna Boy alongside Pitbull, Lil Jon, Juan Luis Guerra, and Dua Lipa, showcasing cross-genre and cross-border partnerships.
This year's nominations also reflect the growing influence of Latin music globally, a trend that has been recognized by other major awards. For instance, the Grammys recently added new Latin music categories, acknowledging the genre's expanding footprint.
How to Vote Online
Fans can vote for their favorites completely online. Simply visit the official Premios Juventud voting page, register with a valid email address, and select your picks in each category. The process is free and open to fans in the United States, Latin America, and Europe. Voting is the main engine driving the awards, so every vote counts.
The ceremony will be broadcast live on September 3 via Univisión, UNIMÁS, Galavisión, and the streaming platform ViX. Expect stellar performances, surprise appearances, and memorable moments that celebrate our shared heritage. For more on the artists making waves, check out our coverage of Karol G's Tropitour details and Feid's tribute to Karol G at Premios Nuestra Tierra.
With such a strong lineup, this year's Premios Juventud promises to be a celebration of the diversity and talent that define Latin music and culture. Don't miss your chance to make your voice heard.
