Premios Juventud is crossing the Atlantic for the first time, and it's bringing the party to Spain. On September 3, the Starlite Auditorium in Marbella will host the ceremony under the theme “Conéctate al Vibe,” a nod to the energy that connects Latin music fans across the Americas and Europe. After editions in Miami, Puerto Rico, and Panama, this year's move to the Costa del Sol marks a historic shift for one of the most anticipated awards shows in the Latin music calendar.
Mexican regional star Carín León leads the pack with nine nominations, a well-deserved recognition for an artist who has become a global ambassador of the norteño and corridos sound. Right behind him, with seven nods each, are Panamanian singer Beéle, Puerto Rican rapper Rauw Alejandro, and the ever-versatile Kany García, representing a mix of genres that reflects the breadth of Latin music today.
How to watch Premios Juventud 2026 live
If you're in the United States, you can catch the live broadcast starting at 6 p.m. Eastern Time on Univision, UNIMÁS, and Galavisión. For those who prefer streaming, ViX and YouTube will carry the show, making it accessible across the U.S. and most of Latin America. So whether you're in Los Angeles, Bogotá, or Buenos Aires, you won't miss a beat.
The lineup of performers is already shaping up to be a highlight. Quevedo, the Spanish trap sensation, will deliver an explosive medley alongside merengue legend Elvis Crespo, a pairing that promises to blend generations and styles. Farruko and Greeicy are also set to take the stage, and fans can expect more surprises as the night unfolds.
Honoring legends and celebrating new voices
Beyond the competition, Premios Juventud will pay tribute to artists who have made a significant impact on culture and society through its “Agents of Change” recognition. This year, the honorees include Antonio Banderas, La Oreja de Van Gogh, Marc Anthony, and Yandel, each celebrated for their philanthropic work and lasting contributions to the arts. It's a reminder that the awards are about more than just chart-topping hits.
The stage will also feature a constellation of stars, including Christian Nodal, Ángela Aguilar, Camilo, Eladio Carrión, Natanael Cano, and Maluma. With such a diverse roster, the ceremony is set to deliver moments that range from heartfelt tributes to high-energy performances, all under the Marbella night sky.
For those planning their viewing party, it's worth noting that the event coincides with other cultural happenings in September. If you're looking for more entertainment options, check out our September streaming guide for new series on Netflix, Prime Video, and more. And if you're in Spain for the show, you might also want to catch the solar eclipse that's set to dazzle skies over the Iberian Peninsula later that month.
Premios Juventud has always been a celebration of youth culture and musical innovation, and this European edition is no exception. It's a chance for the diaspora to feel connected to the homeland, and for European audiences to experience the vibrancy of Latin music firsthand. As the countdown begins, one thing is clear: this will be a night to remember.
For more on the awards and the artists, you can also read about the Marbella debut and the full list of performers. And if you're curious about other Latin music awards, check out the Premios HEAT 2026 in Puerto Vallarta.
