The WNBA's newest franchise has finally revealed its identity. In 2028, Cleveland will welcome the Cleveland Sirens, a name that has been the subject of much speculation since the league announced its expansion. The choice honors the city's connection to Lake Erie while signaling a forward-looking brand for women's basketball.
Why the Sirens?
Team president Allison Howard explained that the name draws from the lake and the city's waterfront. But the organization is quick to clarify: this isn't about the mythical sirens of Greek lore. Instead, the identity is built around strength, movement, and resilience—qualities that resonate with the rapid growth of women's sports and Cleveland's new chapter in the WNBA.
Howard told The Athletic that the logo intentionally depicts a siren moving forward, a symbol of progress for both the franchise and the league. It's a deliberate break from the past, even as the team acknowledges its roots.
The Logo and Colors
The logo features a modern siren with flowing hair that mimics the movement of water across Lake Erie. The palette combines navy, light blue, and gold—colors that pay tribute to the lake while giving the Sirens a distinct look among Cleveland's professional teams.
The branding also includes the slogan “Hear the Call,” which appeared in teaser campaigns leading up to the official reveal. It's a call to fans, players, and the city to embrace this new era.
Why Not the Rockers?
Many expected the WNBA to revive the Cleveland Rockers, one of the league's original teams that played from 1997 to 2003. But ownership chose to build something entirely new. While trademark questions have been discussed, the organization says its goal was to create an identity that represents today's WNBA, not a recreation of the past.
Still, the launch video included a subtle nod to the Rockers, noting that Cleveland is playing “a different song… a louder one.” It's a respectful acknowledgment of history while forging a new path.
When Do They Play?
The Sirens are set to debut in the 2028 season, playing at Rocket Arena, home of the NBA's Cleveland Cavaliers. The team is owned by Dan Gilbert and Rock Entertainment Group, and it joins a WNBA that's experiencing record attendance, ratings, and sponsorship growth.
As the league expands, the Sirens will be part of a wave of new franchises. For fans of women's basketball, this is an exciting time—and for Cleveland, it's a chance to build a new tradition.
Who Could Star for the Sirens?
No players have been signed yet. The roster will be built through an expansion draft, future WNBA Draft picks, trades, and free agency. That gives Cleveland a chance to attract experienced veterans while also landing young stars entering the league over the next few seasons.
The WNBA's growth has been fueled by stars like LGBTQ+ players who've become household names, and the Sirens will likely look to build a roster that reflects the league's diversity and talent.
For now, the Sirens are a promise—a new team, a new identity, and a new chapter for Cleveland and the WNBA. The lake may be calm, but the call is loud.
